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The GTI for rallying: With the Polo GTI R5, Volkswagen returns to rallying under a new guise. In the second half of 2018, Volkswagen will make the 270 hp rally version of the Polo available to professional teams and aspiring drivers to enable them to compete in championships across the globe – including the FIA World Rally Championship (WRC). A sketch of the car, which is based on the new Polo of the sixth generation, gives a foretaste of what’s to come.

“With the Polo GTI R5 we are hoping to transfer our expertise from four WRC titles to customer racing successfully, and offer a first-class racing machine for countless rally championships from national series to the WRC,” said Volkswagen Motorsport Director Sven Smeets. “Before the first race outing next year, we will subject the Polo GTI R5 to rigorous testing to make sure it is prepared for the extremely varied track conditions around the world.”

The development of the Polo GTI R5 has been in full swing since the start of the year, with initial test drives planned for this year. The experience gained from the successful WRC era is being incorporated directly: Volkswagen Motorsport Technical Director François-Xavier “FX” Demaison, father of the record winning Polo R WRC, is responsible for the development of the Polo GTI R5. And Gerard-Jan de Jongh also brings all his expertise as the senior project engineer. The Dutchman was previously Sébastien Ogier’s race engineer; Ogier won the drivers’ title with Volkswagen four times in a row.

Like the production model – which is due to be launched at the end of this year – the Polo GTI R5 has a powerful four-cylinder turbo engine with direct fuel injection. Other features include four-wheel drive, a sequential five-speed racing transmission and a comprehensive safety package, which are the most important features of the R5 category brought into being by the international automobile association, the FIA, in 2012. This gives privateers, teams and importers the opportunity to contest national, regional and international championships with cost-effective, powerful rally cars.

For Volkswagen Motorsport, the Polo GTI R5 represents another important milestone in their strategic realignment: After the successful introduction of the Golf GTI TCR, which has brought home wins and titles in numerous championships on the circuit since 2016, Volkswagen Motorsport is expanding its involvement in customer racing to rallying.

Article source: www.volkswagen.co.uk

• The next phase of the staggered market launch begins
•  TV and print advertisements complement comprehensive digital activities 
• Focus on design, spatial concept and connectivity

Volkswagen is further developing the international marketing campaign for the market launch of the new Tiguan Allspace. Under the motto "The new Tiguan Allspace 7-seater," the digital activities, which have been ongoing since the official pre-sales launch, will be complemented with TV, print and poster advertisement.

The new Tiguan Allspace is the long-wheelbase version of the best-selling Tiguan, offering a slightly modified design, greater flexibility in the interior and an attractive equipment range. At the same time, with the optional third row of seats, the Tiguan Allspace can seat up to seven people. The 360° marketing campaign underlines these qualities, illustrating how the Tiguan Allspace perfectly combines spaciousness, flexibility and connectivity features.

"The new Tiguan Allspace is a perfect fit for all drivers and families who have, until now, been reliant on vans for the space they require, but are looking for the design and convenient equipment of our successful Tiguan model. The campaign combines humour and feeling in demonstrating just how the Tiguan Allspace offers comfort, modern design and room for adventures as one complete package," noted Jürgen Stackmann, member of the Volkswagen Board of Management responsible for Sales.

The TV advert uses humour to show how the Tiguan Allspace's innovative spatial concept with up to seven seats is full of surprises. At a wedding with a twist, the Tiguan Allspace helps guests arrive just in the nick of time.

The print campaign also highlights the Tiguan Allspace's expandable seating arrangement and showcases the vehicle at various viewpoints outside the gates to the city. What's more, the highlights of the new Tiguan Allspace, such as the gesture command and Cam-Connect, are presented to the relevant target groups via social media channels in an entertaining online film, shown from the perspective of a dog.

The creative agency responsible for the campaign is Grabarz & Partner.

Article source: www.volkswagen-media-services.com

A Volkswagen Winter Health Check can ensure your vehicle is ready to face the worst of the winter weather. Available from participating Volkswagen Retailers nationwide, the central element of this seasonal service is the Express Visual Check. This 34-point inspection is intended to help identify any parts that require work or replacement for safety reasons. It will also point out areas of the car that may require attention at a later date.

All of the information gleaned from the check is relayed to the customer via a simple ‘traffic light’ reporting system where green means an item is in full working order; yellow means it is safe and legal, but may need maintenance in the future; and red means it could require immediate attention.

Among items included in the Winter Health Check are tyre pressures and tyre tread depths, both of which are important for safe winter motoring thanks, of course, to the season’s often difficult driving conditions.

The Volkswagen Winter Health Check also sees the car washed and vacuumed so that it is returned in good cosmetic, as well as mechanical, condition. Customers can keep their car in tip-top shape through the worst of the weather, too, as they go home with a car care kit that comprises anti-freeze, de-icer, rubber care materials and a handy ice scraper.

Last year thousands of UK motorists helped to ensure their cars were prepared for winter by purchasing a check from their Volkswagen Retailer.

For more details of the Volkswagen Winter Health Check please visit www.volkswagen.co.uk.

Article source: www.volkswagen.co.uk

• Automatically retrievable personalisation offered for T-Roc, Golf, Touran, Tiguan, Passat and Arteon
• All personalised settings are saved locally in the Volkswagen for a number of drivers

People are different. Some are tall, others are short; some like loud rock music, others may prefer classical; some actually freeze in summer, while others are too warm even in winter. If a number of people share one and the same car, each change of driver involves setting, altering and adjusting preferences. Now Volkswagen is putting a stop to all this. "Personalisation" in the true meaning of the word is the key here: the individual settings are allocated to a user name – Driver1, for example – and the respective car key activates them automatically. The personalisation function is already available for the new T-Roc and Arteon as well as all versions of the current Golf, Touran, Tiguan and Passat. As soon as these Volkswagen models are fitted with the feature known as driving profile selection and/or (depending on the model) with a memory function for the driver's seat, personalisation is also included.